Many companies have realized the value of video content. But not all of them know how to make good videos. And even fewer know how to make videos that will actually drive sales and increase brand awareness. One overlooked way to do this is by creating tutorials on YouTube, which can help your business get more visibility and reach new customers who might not be able to attend your in-person events or meetups.
Tutorials Can Help Customers Get More Out Of The Product
For example, if you own an iPhone and want to learn how to use it more effectively, you can watch some videos on YouTube or find tutorials online that show you how to do things like change your wallpaper or install new apps. This not only makes you feel good about yourself because now you know how to do something new but also keeps the company in mind when they continue making products like iPhones in the future because they know what people are looking for when they buy their products!
It Helps Customers Get To Know Your Brand
You can also use product tutorials to show off your brand. You want customers to know who you are, and how you solve problems. A lot of people will watch a tutorial video because they want to know what makes your product different from the rest of the competition’s, so make sure that’s clear in both text and visuals!
Some other things to consider when creating a video:
• Talk directly into the camera as if it were an old friend sitting right next to you (or even better, have someone else do this). It’ll make them feel like they’re being spoken directly at by someone who understands their needs and wants–and isn’t just some faceless company trying desperately not be seen as just another faceless company!
• Be yourself–you don’t need fancy editing software or special effects; just talk straight into that little box on YouTube while casually waving around your hands with confidence as if nothing could possibly go wrong with either one of them ever again.
It’s A Great Way To Grow Your Audience
You can use YouTube to promote your brand, find new customers and build a community. When you have a product tutorials on YouTube, people who are interested in buying your products will be able to find it easily. This means that instead of having just one place for customers to go when they need help with something (like your website), there are now multiple ways for them to find answers!