While other social media platforms count views differently than YouTube, impression rates are still important on all social media platforms. On YouTube, you can view the number of people who have watched your videos but not for how long. Read on to learn more about the importance of impressions in YouTube Marketing.
Impressions Are Indeed Very important in YouTube Marketing
Impression rates are indeed very important in YouTube marketing. They’re different from views because they don’t indicate whether the viewer watched the entire video or not. However, impression rates still indicate interest: if someone views your content and doesn’t watch it all the way through, that is still an indication that they may be interested in your content!
These rates on YouTube are important because they indicate the interest level in your content–the more people who view your videos (and stay engaged), the more likely it is that these viewers will become subscribers who engage with future videos as well as products associated with them (if applicable).
Impressions Are Mainly The Number Of YouTube Video Views
If you have 1,000 views and 50 people watched your video for more than 30 seconds (which YouTube considers an engagement), then you would have 500 impression rates but only 400 unique views because each person could have watched multiple times during their visit.
YouTube impression rates are only counted when a video is watched for more than 30 seconds. This is to prevent people from gaming the system, but it also ensures that you’re not wasting time and effort on videos that people don’t care about.
For example, if someone clicks on your video link and then immediately exits it, then no impression rates will be recorded for that particular click-through. However, if you manage to keep them engaged for at least 30 seconds or so, then all of those clicks will count toward your total number of views.
YouTube Views Are Counted Differently Than Other Platforms
Unlike other social media platforms, YouTube impressions are counted when a video is played for more than 30 seconds. This means that if someone watches the first 30 seconds of your video and then decides to turn it off, it will not count as an impression. If someone watches the entire duration of your video (which is ideal), then this will be counted as one impression.
If you’re looking for an indication of actual interest in your content, impression rates are a great way to measure what people think about what they see on YouTube. The higher your impression count is compared with other similar channels’ numbers, the more people see your content and have an opportunity to engage with it – or even subscribe!